Being able to reach your company online can have a big impact on your business. Still if you are not careful it can be easy to lose money.
On this page page i’ll briefly take you through some popular tools/methods with their respective advantages and pitfall’s are.
For a more elaborate discussion of the benefits and pitfalls of online marketing, also see the article; 10 reasons your website is not generating new clients.
Yep, Google Ads is a great tool to get your service or product in front of the right audience without having to be very patient. Beause of that it can also be a wonderful first step to see how your product or service is received by your target audience.
However, Here’s the thing;
It’s also fairly easy to burn money with Google Ads. Even after 10+ years experience of running different campaigns (for myself and later for clients) I, Steven, still get it wrong sometimes. There, i said it.
With online competition increasing in most markets, making Google Ads profitable can be challenging. Unless you are in a niche market, everything has to be right. You have to:
1. Offer a service or product that is genuinely useful and something people want :).
2. Get your (ad) wording right, and select the right keywords to bid on. And yes you have to bid the right amount.
3 Get your website (landing page) right to motivate visitors to sign up or buy something.
If one of those things is not in order, you are running an efficient campaign meaning you could lose money. Fast.
That being said, Google Ads is still is (one of) my favourite tools and probably the most effective way to get your product in front of your audience in a short amount of time.
Is Google Ads right for your business? I’d say it depends. We’re happy to discuss your plans and give some honest advice during a free 20 minute zoom/ phone call.
With organic search engine optimization, the goals is to optimize your website, and to write content to rank for relevant searches that your audience is looking for.
An organic number 1 position in Google for a relevant key phrase can have a huge impact on your business. Still In most markets SEO takes a lot more effort than running some Ads. The days where simple “keyword stuffing” will get you great rankings are over.
Now not to discourage you, but that is why I’d usually advice to first make sure your Google Ads campaign is generating at least some results. Why? Because if the relevant click traffic from Google Ads is not converting at all, then why would we assume that organic traffic will be any different? It’s the same people!
Once we have that figured out, we can make some specific plans to start ranking organically for some interesting keywords. This can include: Adjusting existing pages, Improving your site load speed, writing web content and (guest)articles, and more.
Sure Google is huge. However each business is different, and there could be other platforms where your target audience resides online. Think about YouTube, facebook, Pinterest or other platforms. So by all means let’s think outside the box.
We’re happy to discuss your plans and give some honest advice during a free 20 minute zoom/ phone call.
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